Marketing Operations Manager

December 17, 2020

The Role

Lawyaw, a legal technology company specializing in document automation and workflow solutions, is looking for an experienced Marketing Operations manager who is passionate about architecting and optimizing the systems and tools that are essential to successful growth marketing. This role would serve as the technical lead within an agile and lean marketing team. The ideal candidate is capable of working collaboratively to develop and implement the systems architecture, experimentation and optimization efforts necessary to run an high-performing, data-driven marketing practice. 

The Marketing Operations Manager would be responsible for the implementation of solutions and improvements to hone the marketing stack along with measurement, attribution and reporting. The initial goal would be to drive growth from $1.5mil to $5mil in ARR. The right person will have expertise with Intercom, Marketing Automation tools, Segment, Salesforce, Mixpanel, Google Analytics, Webflow, and/or comparable tools. We’re looking for someone who is hungry to architect and build marketing systems/processes and email programs as part of a small team at a fast-growing, pre-Series A technology startup.

You will

We're looking for someone who has

  • Owning scalable marketing programs, systems, and processes that enable operational rigor in go-to-market activities
  • Owning the marketing operations technology ecosystem and relationships with associated vendors
  • Partnering with Marketing, Sales and Business Development teams to ensure a full-funnel view of activities
  • Supporting a growing Sales organization in exceeding targets
  • Working collaboratively on multi-touch digital and email campaigns including setup, testing, deployment, and reporting
  • Analyzing and reporting on lead attribution and pipeline metrics; leveraging empirical data into strategic decisions and tactical plans


  • 3+ years of experience, with a track record of success in prior Marketing Operations or similar role at fast growing B2B SaaS/PaaS companies
  • Mastery of marketing automation systems, lead scoring and analytics tools
  • Hands-on experience building and managing lead nurture program and routing
  • A passion for analytics, metrics and reporting, with a desire to continuously iterate and improve programs and processes
  • Experience working in a fast-paced, high-growth environment where resourcefulness and creative problem solving is vital
  • Self-motivated and able to work in flexible, remote environment
  • Bonus points if you have familiarity with the legal industry and legal technology

About Lawyaw

Founded in 2016, Lawyaw provides the market-leading solution for cloud-based legal document automation, which helps law firms save time, increase profitability, and reduce errors. The company is an alumnus of Y-Combinator (W18), and is on the verge of a period of rapid growth thanks to increasing adoption of remote technologies since the onset of the COVID-19 pandemic as well as strong product market fit and excellent customer satisfaction (NPS>50).

Apply for this position

If you would be a great candidate for this position, please send resume and professional references to

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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